Many theories are circulating about what AdSense will look like in the future and how the system will evolve from its current state.
To begin with, it is obvious that targeting algorithms will improve and become more powerful than they are currently. This has been plainly observed with the Google search engine in recent years, and it should come as no surprise when it comes to AdSense. Advertisers will appear in more relevant results, and those that alter their material to allow high-paying keywords to appear may find it difficult to do so unless the keywords are truly relevant to their content.
More security for AdWords advertisers against click fraud is also a certain conclusion. Google recognises that this is a critical issue that has to be addressed as soon as possible, and there’s no doubt that it will. Those with a lot of traffic may quickly hide their IP addresses and enhance CTR right now ( Click Through Rate).
Google is continually looking for ways to improve its products, as seen by AdSense. The search engine giant has implemented site-targeted AdSense CPMs, “smart pricing,” and domain banning, among other features, and there will almost certainly be more.
One example is the advertiser’s ability to have more control over where their material is presented. This might result in your site being blocked from appearing on various websites that run AdSense advertisements.
Another proposal is for Google to incorporate AdSense into other types of media such as newspapers, television, and so forth. While this may appear to be more on the science-fiction side of things, there’s no reason to believe it won’t happen.
Google has access to a global network of over 150,000 advertisers, many of which are interested in breaking into offline marketplaces in different regions. Google may opt to appoint or enable offline distributors to build a framework for Adwords advertising in content, search, and now offline, thanks to their large network of advertisers.
More choices for AdSense publishers might be added, such as the ability to define their own keywords. While Google has been hesitant to do so, there’s no reason to believe it won’t happen in the future.
A lot of individuals are also asking for a clear description of AdSense’s price philosophy. Google has not said why this isn’t public information, but it is exceedingly unlikely that such information would ever be available on Google AdSense.
Another feature that might make its way into AdSense is the ability for website publishers to know which links are producing clicks on their site and which keywords are driving those hits.
This might become a big problem that threatens the entire system, since more adsense-only websites may emerge as earnings become more public. Many people may create AdSense-only websites with the sole purpose of profiting from AdSense.
While this is already taking place, Google may be making a mistake by putting such capabilities in the hands of its publishers.
However, one thing that may happen is that consumers will be able to address their problems with low AdSense revenue on their site. This might be accomplished via an online wizard or something similar that provides website owners with recommendations based on their content.
The buzzword of the day, however, is RSS. With RSS, the prospect of sending customised adverts straight to users without forcing them to navigate is becoming a reality. And there are strong indications that Google will not pass up such an opportunity.
For a long time, “interactive television” and related products have been attempting to achieve this goal. However, because no other media is as engaging as the Internet, it would be a far superior medium for this.
But, in the end, this is mainly supposition, and Google is likely to surprise us with new features we hadn’t anticipated.