Why is video an effective marketing tool

Content marketing is well-known for being an effective way to promote your business and reach out to your target demographic.

One sort of content marketing that is gaining traction is video marketing. According to a poll conducted by Demand Metric, 83 percent of marketers say video is more important than ever before. WYZOwl studies show that 87 percent of enterprises use video for marketing.

The great thing about video content marketing is that it’s getting easier and easier to use. There is definitely something for everyone, even those without traditional video recording or editing expertise, thanks to the range of options available to marketers.

We’ll go through five reasons why video content marketing is more important today than it has ever been in this blog.


  1. Videos are a great way to show off your product.

Video footage is an excellent tool for assisting potential customers in understanding more about a product. 94 percent of marketers believe video content has benefited in boosting consumer knowledge of a product or service, according to WYZOwl.

Customers will only buy your products if they fully understand how they work and how they can benefit them. Video content’s visual element makes it easy for businesses to explain how things work, so it’s no surprise that it’s a great medium for this.


  1. Videos have a very high return on investment (ROI).

The quality of your videos, as well as how well you’ve organised your content strategy, will impact the return on investment of your video. Despite this, WYZOwl poll respondents say video gives a good return on investment (ROI).

You may believe that making a film is both expensive and time-consuming. Today is, however, a lot of equipment out there that allows you to make good video quickly and on a cheap.

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software tools like VideoScribe and Doodly make creating interesting explainer videos at a low cost straightforward. Spending less on video production makes it easier to get a high return on investment.


  1. Video can be used in a number of different ways.

Marketers have a lot of options when it comes to how they use video content. As a result, determining a method that is compatible with your company’s marketing goals is simple.

While YouTube is an obvious place to start when generating videos, there are a few more options to consider:

  • Most social media networks, including Snapchat, Facebook, Instagram, and YouTube, allow you to post stories that expire after a certain amount of time. These are fantastic since they can be developed quickly and inexpensively while also communicating directly with your target market. For your stories to be effective, you’ll need to have — or be building — a social media audience.
  • In recent years, industry behemoths like Facebook, YouTube, and Twitch have all given live streaming solutions for businesses. Live video can be really beneficial. Live streaming receives six times the number of interactions as regular videos, according to Facebook.
  • Webinars are a fantastic way to use video to engage directly with potential customers. They can be used to answer specific questions consumers might have about your product or to educate the audience about your industry, helping you to establish yourself as an expert. With tools like GoToWebinar or Livestorm, businesses can quickly host (and even automate) webinars.
  • One-to-one video is a different way to use video. In reaction to sales or queries, marketers might record and broadcast brief messages. The consumer experience could be improved as a result of this.


  1. People like to watch videos

Technology has made it extremely easy for people to watch video content, just as it has made it extremely easy for businesses to capture video. This claim is backed up by a slew of statistics. A few of the more compelling are as follows:

  • Every day, over a billion hours of YouTube content are seen, according to the official YouTube site.
  • Earlier this year, Twitter revealed that its platform receives 2 billion daily video views. In addition, tweets with video garner ten times the attention of those without.
  • Every day, Facebook receives over 8 billion video views, according to Digiday. Surprisingly, 85 percent of them are discreetly observed. If you don’t make video, you risk missing out on one of the most popular ways for people to consume content.


  1. Videos can help with SEO

Using YouTube to upload videos that target popular search terms can help your organisation rank on the first page of Google. This is the situation since YouTube videos display at the top of the screen for many search queries. Here’s an illustration of what I’m referring to.

When you search for the terms “How to edit videos on iPhone,” Google displays three videos below the highlighted snippet and the “People also ask” area, but above the regular search results. Filmora, a video editing application, is one of the three results in this instance. Anyone who clicks on this link will learn how to edit videos on their iPhone using the Filmora app.

In addition to potential exposure on Google, videos will appear when users search for anything on YouTube. According to Moz and Jumpshot, YouTube has the third greatest share of the US search market in 2017, after only Google.com and Google Images.


Last Thoughts

Audio visual media allows marketers to contact a big number of individuals. More than ever before, businesses can effortlessly create and share high-quality video content. If video isn’t already a part of your content strategy, you should experiment with a few different approaches.

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